Bridging the gap between Strasburg Mania and Bryce Harper Mania

Before you click through to read the story, you should keep a few things in mind.  First and foremost, the source is the owner of a card shop in the player's home state, where he might as well be Governor.  Second, his alma mater, while still a Top 10 team, isn't playing quite up to par yet, so there's the nostalgia of times gone by probably driving the market in his back yard.  Only in college football can the "glory days" be a mere 9-ish months ago :-)  Third, he's not a starting QB yet, and who knows whether he'll ever be? 

Is it nice to see the sports card market thriving after the Tommy John Express claimed yet another phenom poised to carry it on his back?  Is it slightly hyperbolic for a brick and mortar store owner and "homer" to indicate that a guy who has picked up a total of 2 yards in his professional career will singlehandedly resuscitate the hobby?  Yes, and yes. 

Tim Tebow's Rookie Cards Top Industry

Uh oh

The news continues to get worse for Upper Deck. Their problems have been well-documented, from lawsuits to settlements to losing both the Major League Baseball AND NFL licenses.

Now, according to the New York Times, they're also running out of money and haven't paid Major League Baseball players for autograph deals. It's becoming more and more impossible every day to envision a scenario under which the company will be able to survive. A merger or buyout might be possible, but short of that, the beginning of the end is underway.

It's sad for me as a collector and fan of their work from their initial 1989 baseball set to see this happen to a company that set the gold standard for the hobby. It's even more disappointing to see this play out the same way that killed many other companies in the past decade beginning with Enron.......shady leadership at the top, lots of great employees loyal to the company seeing their lives disrupted by layoffs in an ailing economy, and a CEO who was playing the fiddle while Rome was burning and will walk away with millions nonetheless.

As a radio guy by trade, Upper Deck reminds me of a station that launches in a market to try and take down the #1 station. If they succeed, which is rare, it's a testament to their people and their expertise. If they fail, at worst you hope they've at least made the #1 station earn it by shoring up their weaknesses and becoming a better station. Hopefully Upper Deck has raised the stakes and made Topps, Panini, and the others bring their "A" game, which makes the customers the winner.

Down, and now very possibly out......

Recently, I talked about Upper Deck's recent woes involving the loss of their license with Major League Baseball and the subsequent lawsuits filed when they brazenly released several 2010 sets complete with team logos and uniforms. At the time, I truly felt like the company would be OK as long as they were somehow able to keep a license with the NFL and the NFLPA. Things seemed to headed in that direction when the NFLPA marketing arm announced a 2-year renewal of Upper Deck's license through 2011.

Today, however, brings a much different story. While Upper Deck's PR shill tried to his best to make it sound like there could be some sort of NFL-related release for 2010, I can't believe the company would touch any sort of pro football product with a 10 foot pole given the baseball legal mess and the millions it cost them.

So now it's down to the NHL and NCAA collegiate cards for Upper Deck in the Sports category. Time will tell if that is enough to sustain the company, but in the short term, things definitely don't look good. Upper Deck and Topps are the two card companies whose name transcends the product they sell and has penetrated the mainstream. At the moment, they seem headed in opposite directions. Topps, under the leadership of former CEO Michael Eisner, has a hot product with Topps Attax, which seems to be having some inital success at luring kids back from collecting mostly non-sports related cards since the boom of the early 90's. Upper Deck might find themselves on a far more dubious list if their losing streak continues.

Down, but not out......

As David Letterman often says, I wouldn't give Upper Deck's troubles to a monkey on a rock. If you're an avid card collector or dealer, their troubles are well-documented. I'm just beginning to plug back into the hobby, but based on the blogs and message board posts of those who have remained close to the hobby over the past decade, I can come to two conclusions about Upper Deck.

First, most collectors seem to be pretty passionate about Upper Deck's product across multiple sports, with a few exceptions. Second, the company's CEO, Richard McWilliam, seems to be portrayed as a incurable egomaniac......a trait you rarely ever see in a big corporate CEO :-)

The past year has been brutal for the company with multiple lawsuits and ultimate settlements costing tens of millions of dollars, but a silver lining seems to be on the horizon.

Just as it appeared Upper Deck might be in danger of losing licensing for producing cards for the second major sport in as many years, the NFL Players Association's marketing arm announced yesterday that they would renew Upper Deck's license for two more years through 2011.

The loss of the Major League Baseball license and subsequent settlement with Topps over the alleged breach of the MLBPA agreement certainly knocked Upper Deck to the canvas, but the fact that football will still be part of the equation is welcome news to those in the hobby.

If this were a heavyweight fight, Upper Deck is still certainly down, but as of yesterday, any cries of "no mas" are definitely premature.