I enjoy taking a look inside the mom and pop, brick and mortar card shops that are still around. Of particular interest to me are the ones who have weathered the current economic storm. In some cases, several economic storms (recessions in '82 and '91, post-9/11, etc.). It's also heartwarming to see that one-to-one connection between owner and customer to the point that the customers have dedicated themselves to keep the place alive in some form. It's even more heartwarming that they remain bullish on the future of the hobby.