As a rabid college football fan and alum of the University of Alabama......2009 BCS Champions and current consensus #1 team in the nation, by the way........I have been to college games in all four corners of the country and argued (and won) the attributes of the SEC vs. all other conferences and the intensity of all the major traditional rivalries (Ohio State/Michigan, Texas/Oklahoma, Army/Navy, etc.). I have a truckload of facts and recent history to prove the superiority of the SEC, but that's another post for another day.
No one outside the South truly understands how deeply religious this part of the country is about college football allegiances. This clip pretty much sums it up. Wherever your loyalties lie, they are deeply rooted and "indoctrination" occurs upon emergence from the womb :-)